websights Persona Selection - TrustBuilder

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Persona Selection

Reduce complexity by using personas, not roles

Allow your users to use just one profile for any persona they assume. Whether they want to connect as an employee, a customer, a partner, or an external contractor, let them use one profile rather than having to use different credentials, depending on their persona. Reduce administrative costs by switching from role-based access control to a policy-based approach.

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Multi-persona authentication

Enhance user experience, decrease administration

Allow users to stick with one set of credentials for the different personas they take on. Rather than having them remember a username and password for each role they take on, let them use the same credentials and apply Single Sign-on between the different roles. Let them use a self-service portal to define the attributes for their different personas. Make onboarding and offloading easier and simplify life for your administrators who no longer have to deal with a spaghetti of multiple accounts for the same individual.

Check out what industries benefit from multi-persona authentication

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TrustBuilder screen add identity providers
Federated Identification

Use Federated Identification to allow users to validate their persona

Allow users to add personas by letting them verify that persona through an internal database (e.g. Active Directory to demonstrate they are indeed an employee of a company), an authoritative source (e.g. TruliUs to prove they have a certain mandate at a company), or a government-backed Identity Provider (e.g. itsme to verify that they are a Belgian citizen).

Read why you should use TrustBuilder for federated identity management

This is what you get from Persona Selection

Increase user productivity

  • One profile
  • Self-service
  • Single Sign-on

Reduce IT cost

  • Less maintenance
  • Fewer accounts
  • User self-service

Better user experience

  • Easy onboarding
  • Delegate tasks
  • Single Sign-on

Improve data security

  • Avoid role abuse
  • Deactivate unused personas
  • Eliminate risk

Increase user productivity

  • One profile
  • Self-service
  • Single Sign-on

Reduce IT cost

  • Less maintenance
  • Fewer accounts
  • User self-service

Better user experience

  • Easy onboarding
  • Delegate tasks
  • Single Sign-on

Improve data security

  • Avoid role abuse
  • Deactivate unused personas
  • Eliminate risk

Trusted by industry leaders