Resources

Customer experience

 

Everything you always wanted to know about personas*

(*but were afraid to ask)
TrustBuilder fundamentally implements the model of ‘every user has one and only one profile’, even if the person has different subscription accounts and even when the person works with different mandates or in different capacities. To enable this, TrustBuilder introduced its persona model.

How personas help protect digital ecosystems

Personas are a great way to make user administration of an Identity and Access Management (IAM) solution less complicated. But as TrustBuilder CTO Carlo Schüpp explained during a recent Digital Identity Meetup, personas also come in handy when securing the digital ecosystems that many companies are currently building.

The insurance industry needs to change to survive

Going digital is a strategic imperative for the insurance industry. According to a recent report by McKinsey, insurance companies will need to make bold moves if they want to survive. Insurers need to offer seamless digital customer journeys, and IAM is a keystone in building the right foundation.

How personas take Single Sign-on to the next level

Ever more companies are catching on to single sign-on, to increase the productivity of their employees, or to reduce the hurdle for customers when they authenticate for various applications offered by the organization. By combining SSO with the notion of personas, organizations can now make SSO even more user-friendly and secure.

What banks can learn from FinTechs

Retail banks are currently lagging in their ability to offer true omnichannel or personalized experiences. To regain the customers’ favor, they had better take a page from the FinTechs’ playbook. That is the conclusion of a recent report, ‘The customer-engagement imperative’.

How cybersecurity can fuel Europe’s ambition to become an independent digital leader

I’ve always believed in globalization. However, three years ago, I read in The Economist a cover article on ...

Webinar series on empowering rich customer journeys

Check out our webinar series to find out how TrustBuilder and partners are empowering digital customer journeys.

Innovative strategies pay off for banks

Traditional banks can boost their revenues by nearly four percent if they rethink their business models and embrace innovative strategies.

Is MFA killing CX? Here’s why it shouldn’t!

Why are many applications making MFA so hard? For TrustBuilder, there is no reason why MFA cannot be user-friendly.

Traditional thinking vs marketplace thinking in financial services

The good news is that all financial services companies have their customer top of mind. The difference lies in what services they are delivering to them.

InsurTechs drive digital innovation in insurance industry

There is a perfect fit between the insurers that have become orchestrators of services, and TrustBuilder, the orchestrator of access.

Tranzer joins growing TrustBuilder.io marketplace

IAM vendor TrustBuilder and mobility provider Tranzer have formed a partnership. Adding Tranzer as a service provider is a key step for TrustBuilder.

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