websights Enhance Customer Experience with TrustBuilder's CIAM Solution

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TrustBuilder delivers secure customer experience

Regardless of the industry you are working in, delivering a seamless customer experience is one of your top priorities. A powerful IAM solution, such as TrustBuilder, allows you to wow your customers while keeping your resources and applications safe.


There is an 80% increase in revenue for businesses that focus on improving customer experience.


TrustBuilder cares for your customers

All too often, security issues get in the way of customer experience, preventing digital self-service, onboarding or making seamless payments. TrustBuilder allows you to combine customer experience and airtight security.

Seamless authentication

Make life easy on your customers and partners by offering Single sign-on and Federated Identity Management. Using these authentication mechanisms, you can grant customers access to applications and resources without needing to authenticate over and over again. Through the increasing availability of biometrics authentication in e.g. your mobile phone, we can enable passwordless authentication through TrustBuilder for Mobile Authenticator, thus boosting the customer experience even more.


Access orchestration

Onboarding customers and authentication users are complex processes, where information needs to be pulled from different sources. In TrustBuilder, the orchestrator checks information from these different sources to verify whether an access request can be granted. The orchestrator consults with different sources before the user is granted access. When a user requests access to resources of a sensitive nature, extra authentication methods may be called upon. This entire process and its complexity remains largely hidden to the user.

“When the customer comes first, the customer will last.”

Building customer journeys

TrustBuilder Workflow Editor provides a graphical visualization of an organization’s IAM policy and uses business logic that can be understood by business and security teams. The graphical user interface of the Workflow Editor allows administrators to build customer journeys, making life as easy as possible for consumers. By setting policies and deciding when step-up authentication is needed, the user will only be directed to extra authentication mechanisms, if and when needed.


Protection of privacy

Modern consumers are wary of misuse of their personal data and attach a great deal of importance to how organizations handle their information. Organizations using TrustBuilder as their IAM can let users manage their own identity through self-management, thus allowing them to change information such as telephone number or password. To ensure companies are compliant with regulations such as GDPR, TrustBuilder enables support for end-users to give or revoke their own consent for sharing personal data towards cloud and on-premise applications.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job, every day, to make every important aspect of the customer experience a little bit better.”

Adaptive authentication

You want your organization’s security measures to be as minimally intrusive as possible, yet as secure as possible. Consumers don’t like having to provide passwords or other authentication methods when that isn’t essential. Adaptive authentication will also demand extra information when needed. By using lightweight and easy authentication mechanisms, companies can reduce the burden on their customers. TrustBuilder uses Attribute-based Access Control (ABAC), which allows organizations to easily decide what attributes are needed, for what level of authentication.